<a href="https://retireo.org/new-york/the-capstone-battery-park-city/" title="The Capstone | Battery Park City — retirement communities in New York"><img src="https://retireo.org/new-york/the-capstone-battery-park-city/badge.svg" alt="The Capstone | Battery Park City — retirement communities in New York" width="300" height="84"></a>

Paste it into your website — most site builders (Wix, Squarespace, WordPress) have an "embed code" or "custom HTML" block. The footer is a good spot.